1 of 1 Forever OriginaL
1 x CANNES LION
5 x AWARD
Bestads
My old man’s go to beer is a Coopers sparkling — great choice pops. But that was kind of the problem. Everyone saw Coopers as the old man’s beer. Something your gramps would sip while watching the cricket. So after 162 years of saying they were Forever Original, it was time to show that their tagline wasn’t all talk.
We created an insanely ambitious campaign — hundreds of certified 1-of-1 original artworks, each featured in its own unique OOH billboard. We had 1 of 1’s made from stained glass, mosaics, magic eyes, brick pavings, and hundreds upon hundreds more, each hand signed by the creator. I made one too! It’s not great, but it’s absolutely original.
No repeats. No copies. Only one of ones. Now that’s Forever Original.
Here’s a lil sample of the 1 of 1’s.
