Howdy!

Thanks for dropping by.

I made that gif on the side like 10 years ago when I was still learning ads. And as I was updating my book I thought maybe it’s time I ditched the super outdated gif and replace it with a moody black and white portrait so people think “wow, now that’s a serious creative.”

But If you knew me in real life, you’d know that I still look like that young dude from 10 years ago. Luckily, I haven’t aged a single day thanks to a deal I made with the Devil. Well, it was more of a blood pact, but you get the point. And as long as I keep my end of the bargain, I’ll continue looking this young until the day comes where I must descend into the depths of hell and reside in a fiery molten landscape for the rest of eternity. Worth it.

‘til that day comes, I’ll be doing ads with my Art Director Lauren Regolini.

Hit me up if you want to chat ads. Or if you want to know my skincare routine (it involves a blood pact and learning Latin).

Digits: +61 423626186

Email: lachlan.choi@gmail.com

LIST OF SHINY THINGS

2023

CANNES LION | Gold | Outdoor | Promotional Items & Printed Media | FitChix

CANNES LION | Silver | Outdoor / Market Disruption | FitChix

CANNES LION | Silver | Media | Food & Drink | FitChix

CANNES LION | Silver | Creative Commerce | Sustainable Commerce | FitChix

CANNES LION | Bronze | Outdoor | Design for Promotional Items | FitChix

CANNES LION | Shortlist | Outdoor | Ambient Outdoor | FitChix

CANNES LION | Shortlist | Media | Market Disruption | FitChix

CANNES LION | Shortlist | Media | Use of Data & Analytics | FitChix

CANNES LION | Shortlist | Creative Data | Data-driven Consumer Product | FitChix

CANNES LION | Shortlist | Creative Data | Data Storytelling | FitChix

CANNES LION | Shortlist | Creative Business Transformation | Brand Purpose & Impact | FitChix

CANNES LION | Shortlist | Creative Commerce | Food & Drink | FitChix

CANNES LION | Shortlist | Media | Not-for-profit - Charity - Government | The Endangered Generation

D&AD | Wood Pencil | Media / Retail | FitChix

D&AD | Wood Pencil | Digital | Use of Data | FitChix

CLIO HEALTH | Gold | Creative Use of Data | FitChix

CLIO HEALTH | Gold | Product design | FitChix

CLIO HEALTH | Gold | Design | Sustainability | FitChix

CLIO HEALTH | Gold | Innovation | FitChix

CLIO HEALTH | Bronze | Physical Product Innovation | FitChix

MADC | Gold | Craft | Direction | BIG ICON ENERGY

MADC | Gold | Brand Experience & Technology | The Endangered Generation

MADC | Best in show | The Endangered Generation

ANDYS | Gold | Idea | FitChix

ANDYS | Gold | Reset | FitChix

NEW YORK FESTIVALS | Gold | Health span | FitChix

NEW YORK FESTIVALS | Gold | Avant-garde/Innovation | FitChix

NEW YORK FESTIVALS | Gold | Genius product of the year | FitChix

NEW YORK FESTIVALS | Finalist | Healthspan | FitChix

NEW YORK FESTIVALS AME | Shortlist | Integrated Effectiveness | The Endangered Generation

NEW YORK FESTIVALS AME | Shortlist | Branded Content | The Endangered Generation

Best Ads | Best Outdoor | Fit Chix

AWARD 2023 | Shortlist | Direct | Retail | FitChix

AWARD 2023 | Shortlist | Craft | Sound Design | BIG ICON ENERGY

AWARD 2023 | Shortlist | Craft | Colour Grading | BIG ICON ENERGY

AWARD 2023 | Shortlist | Craft | Digital Art Direction | BIG ICON ENERGY

AWARD 2023 | Shortlist | Integrated Campaign | The Endangered Generation

AWARD 2023 | Shortlist | Branded Content & Entertainment | Non-Fiction Film over 30 mins | The Endangered Generation

AWARD 2023 | Shortlist | Creativity for Good | Advertising & Marketing Communications | FitChix

AWARD 2023 | Shortlist | Integrated Campaign | FitChix

AWARD 2023 | Shortlist | Retail | Best Integrated Marketing Campaign | FitChix

AWARD 2023 | Shortlist | Retail Technology Game Changer | FitChix

AWARD 2023 | Shortlist | Graphic Design | Point of sale | FitChix

AWARD 2023 | Shortlist | Packaging Design | Innovation | FitChix

AWARD 2023 | Shortlist | Product Design | Consumer & Industrial | FitChix

AWARD 2023 | Shortlist | Product Design | Product Innovation | FitChix

AWARD 2023 | Shortlist | Innovation | Brand Engagement | FitChix

AWARD 2023 | Shortlist | Innovation | Product Innovation | FitChix

AWARD 2023 | Shortlist | Media | Use of New Media | FitChix

AWARD 2023 | Shortlist | Creativity for Good | Advertising & Marketing Communications | FitChix

AWARD 2023 | Shortlist | Creativity for Good | Product Design | FitChix

AWARD 2023 | Shortlist | Creativity for Good | Sustainability | FitChix

GERETY 2023 | Gold | Integrated | Innovation Cut | FitChix

LIA 2023 | Grand LIA | Ambient & Activation | Fitchix

LIA 2023 | Grand LIA | Integration | Fitchix

LIA 2023 | Gold | Ambient & Activation Creative Use of Data | Fitchix

LIA 2023 | Gold | Ambient & Activation Creativity in Commerce | Fitchix

LIA 2023 | Gold | Ambient & Activation Zeitgeist | Fitchix

LIA 2023 | Gold | Creative Use of Data Data-Led Creativity | Fitchix

LIA 2023 | Gold | Digital Creative Use of Data | Fitchix

LIA 2023 | Gold | Digital Foods | Fitchix

LIA 2023 | Gold | Evolution Creativity in Commerce | Fitchix

LIA 2023 | Gold | Health & Wellness Corporate Communication | Fitchix

LIA 2023 | Gold | Integration Creative Use of Data | Fitchix

LIA 2023 | Gold | Integration Foods | Fitchix

LIA 2023 | Gold | Non-Traditional Creative Use of Data | Fitchix

LIA 2023 | Gold | Transformative Business Impact Commercial Transformation: Specific Sector Innovations | Fitchix

LIA 2023 | Silver | Non-Traditional Creative Use of Data | Fitchix

LIA 2023 | Silver | Creative Use of Data Real-Time Data | Fitchix

LIA 2023 | Silver | Digital Innovative Use of Digital | Fitchix

LIA 2023 | Silver | Evolution Creative Technology | Fitchix

LIA 2023 | Silver | Integration Sustainability | Fitchix

LIA 2023 | Silver | Non-Traditional Corporate Purpose/Social Responsibility | Fitchix

LIA 2023 | Silver | Non-Traditional Foods | Fitchix

LIA 2023 | Silver | Transformative Business Impact Commercial Transformation: Brand Manifestation | Fitchix

LIA 2023 | Bronze | Ambient & Activation Corporate Purpose/Social Responsibility | Fitchix

LIA 2023 | Finalist | Design Zeitgeist | Fitchix

2022

AWARD | Bronze | Branded Content & Entertainment | The Mission

AWARD | Bronze | Direct | The Mission

AWARD | Finalist | Direct | Unlock the Defence Force

AWARD | Finalist Poster Art Direction | Unlock the Defence Force Jet

AWARD | Finalist | Direct | Unlock the Defence Force Helicopter

Caples | Shortlist | Unlock the Defence Force

Best Ads | Best Outdoor | Unlock the Defence Force

Adstars | Shortlist | Diverse Insights | The Mission

Adstars | Shortlist | | Interactive | The Mission

Adstars | Shortlist | Unlock the Defence Force

Campaign Tech Awards | Shortlist | Best Audience Engagement | The Mission

BACK WHEN I WAS A WEE LAD

Young Glory Award | Silver | WWF Mission Emoji

New York ADDY'S | Silver | Digital Creative Technology

Young Guns Award | Finalist | Digital Integrated Campaign

WAVE South America | Shortlist | Digital Campaign

Future Lions | Finalist