Howdy!
Thanks for dropping by.
You may be asking yourself ‘hold on, is Locki Choi a frog?’
No, you silly goose. I’m not a frog. I was merely pretending to be one for a humorous photo! You see, after many years of working in advertising, I’ve become very good at pretending.
Like pretending to know what the bloody hell I’m talking about in client meetings. Pretending to digest briefs with 500 single minded props and contradicting mandatories. Pretended to know how to solve the business problems of intricate billion dollar corporations and their powerful stakeholders.
It’s worked out so far.
I think.
Or you can get in touch with my partner Lauren Regolini.
She doesn’t need to pretend, she’s just genuinely talented.
That, or she’s very, very good at pretending.
Accomplishments that prove just how good at pretending I am:
CANNES LIONS
Gold x 1
Silver x 4
Bronze x 4
Shortlist x 8
D&AD
Wood x 2
EFFIES
Silver x 3
SPIKES ASIA
Grand Prix x 5
Gold x 6
Silver x 2
Shortlist x 5
ONE SHOW
Gold x 5
Silver x 2
Bronze x 1
Merit x 4
CLIO HEALTH
Gold x 4
Bronze x 1
ANDY’s
Gold x 2
LIA
Grand LIA x 2
Gold x 12
Silver x 8
Bronze x 1
Finalist x 1
NEW YORK FESTIVALS
Gold x 3
Finalist x 1
Shortlist x 2
GERETY
Gold x 1
B&T
Best OOH x 1
WARC
Gold x 1
CICLOPE
Finalist x1
AWARD
Gold x 3
Silver x 4
Bronze x 5
Finalist x 16
AWARD School Tutor of the year (possibly century)
AWARD award judge
MADC
Best in show x 1
Gold x 2
Finalist x 1
CAPLES
Shotlist x 1
CICLOPE
Finalist x 1
ADSTARS
Shortlist x 3
CAMPAIGN TECH AWARDS
Shortlist x 1
NOT AWARDS BUT KINDA COOL:
Sir John Hegarty spoke about FitChix in a talk on creative data.
Lisbon International Advertising Festival Judge 2024.
#4 most awarded campaign in the world (possibly universe) for FitChix on The Drum
BACK WHEN I WAS A WEE LAD
New York ADDY'S
Young Glory Award
Young Guns Award
WAVE South America
Future Lions