SLIPS N TRIPS

Slips, trips and falls on our public transport network occur more often than you think — especially among older commuters and tourists who are unfamiliar with our city. And if you think it won’t happen to you, you suddenly become more at risk since you won’t be as cautious as you should be. Kind of a cruel catch-22 situation. Our goal was to show all commuters that these surprise slips and unexpected trips can happen to anyone, anywhere at any time on our public transport network. 

We used a sequence photography to show the full picture of a surprise slip from start to finish. It allowed us to show the unsafe behaviour and the resulting accident all in a single execution.