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I bloody love a good egg — who doesn’t?

But it turns out free-range chickens aren’t as free as they’re leading us to believe!
They can have up to 10,000 chickens crammed into a tiny space and still legally be called “free-range”.

Unless of course you buy from Honest Eggs Co. They give a hectare of land to every 50 of their chooks — how good!
So to spread the word we created the world’s first fitness tracker designed for a chicken and printed the step-count on each egg.

Now that’s a good egg.