1 x MADC
6 x AWARD

I grew up wearing Bonds. If I had a choice (and money) I’d probably have chosen Calvin Klein instead. That’s because Bonds isn’t really “cool”. They’re functional, affordable and just, well, undies.

But all that changed with the new Bonds Icons range. They took their old iconic styles and remixed them for today’s youth. Brighter, bolder and cooler (if you’re into fluro flames on your jocks). To launch these bold undies, we had no choice but to make a banger music video.

OONGNANA.